Today I is mostly loving Burson-Marsteller and their ability to keep a straight face. That most marvellous of publications, Communicate Magazine, has a story about some research that B-M has conducted into the crisis-preparedness of European companies.
I am extremely lazy, and therefore, you – dear blog snorkeller – can read it for yourself. Click the light fantastic here.
What prompts me to share it are B-M’s findings as regards the consequences of a crisis (crisis (n.) an unstable period, esp one of extreme trouble or danger in politics, economics, etc), which, apparently, can include “falling share prices, loss of corporate reputation, loss of media and/or public trust and law suits by individuals or groups”.
In other news, scientists at the Institute for Studies have discovered that water is wet, the sky is blue and petrol is frighteningly flammable.