Or I could have titled this post ‘justified’, but then someone would have accused me of being a Belieber. When, in fact, I am simply Marked. Mark Borkowskied, to be clearer.
Here you are, all of you who have sneered at my take on social media. All of you – I believe the term is – ‘haters’. All of you gurus, you charlatans, you bearers of Greek gifts, you purveyors of snake oil. You clothesless Emperors, you herd-following sheep, you shiny-object-collectors. You next-big-thingies. Yes, you. And who’s laughing now. Eh?
I’d like to quote Mr Borkowski – a real PR guru, with lots of experience mind, not a pretend guru, who is using the bauble of social media to fleece gullible clients who should know better. Here you are – if you want more, clickety-linky, read fulsome!
“Twitter and social media is not a marketing platform, it’s a channel to engage with an audience. It’s not a way of actually selling more. It’s totally about visibility.
This is nothing new, this is nothing interesting.”
Nothing see here, then.