Another fascinating example of what social media is actually good for. Tittle-tattle. Scuttlebutt. Gossip. Prurient – and some might say, inappropriate – interest in the doings of others. Destroying the careers of powerful men.
Hold on – what? Yes – Nicolas Sarkozy, 23rd and current President of the French Republic is apparently ‘avin’ it away with the karate-chopping Chantal Jouanno, his (and I hope I won’t get accused of being sleazy when I state, quite attractive) 40-year-old Ecology Minister. Good grief, she’s young enough to be my slightly younger sister!
Apparently, it’s in reaction to his slightly taller wife, the fragrant – and self-confessed anti-fan of that outmoded convention, monogamy – Carla Bruni doin’ the do with Benjamin Biolay “a musician six years her junior” (this courtesy of the breathless, soaraway Daily Telegraph).
Now – I will confess I have enjoyed writing about this, but there is a point. And I’m not going to labour it.
The affairs – if indeed they actually exist outside the fevered minds of the gossiping classes – came to light via a rising tide of Twitter buzz, which gained critical mass and, in so doing, migrated into the – if I can use the term – mainstream. This is what Twitter – and indeed all social media – is good at. Taking a story with a hint of gossip, salaciousness, controversy and/or sex and spreading it far and wide, regardless of what the truth or reality might actually be.
This is why non-one can afford to ignore social media – not because it is a valid commercial communications, marketing or sales tool, but because it moves so quickly that it poses a real threat. When social gets you – you’ve no time to prepare – you’re back-footed and it’s damage limitation time.
There are two courses of action therefore. One, as I’ve said before, is to prepare for the issues that might happen, before they do – and monitor, monitor, monitor. The second is become President of the French Republic.
Apparently they’ve all had affairs and it’s not damaged a single one of them. Gotta love the French.