You couldn’t make it up. This is another one of those jaw-dropping, what-the-f*ck moments. A moment when – for someone who’s spent the best part of two decades in the corporate communications business – I actually begin to question why I’m here and why the industry exists.
Here is a link to a post on the Teaching PR blog (May 2009), from Grady College, University of Georgia. I can only presume that this is a seat of learning with the same level of gravitas and respect that is accorded to Keele here in the UK.
It provides some hints and tips to PR students on ‘what not to tweet’. I’m not going to paraphrase it here. Trust me, you need to read it in all its truly frightening originality.
Without beating about the bush, the hints about ‘what not to tweet’ are not bad. Basic, but good guidelines for those embarking on a Twitter feed. But they’re all about image and communication – things that, arguably, a student of PR should have a natural feel for.
Personally, if I came across a potential communications practitioner making any of these mistakes, I would advise them that perhaps they have made the wrong career choice and that they should f*ck off and trouble some other industry with their ridiculous and naïve viewpoints and attitudes. (Hey – call me harsh.)
On top of that, if Grady College feel the need to give these hints and tips to their students, then they have wholly failed to engender any sort of PR sense into them – thus, arguably, their course should be shut down.
It’s this sort of misunderstanding, naivety and ill-informed behaviour that will provide the comms industry with the next generation of PR lovelies – all blonde hair and parties – that will perpetuate the crass mythology of PR as a business of fluff and spin and will continue to deny the industry its seat at the top table.
My faithful blog snorkellers will know my feelings on social media. This scary nonsense does nothing to change my opinions, or give me any faith in the future of our profession. I’ll leave you with the following:
“Earlier this semester, @BarbaraNixon tweeted a wise suggestion to her students: go to the Web and look at your last page of tweets. Is that really how you want to represent yourself to the world?
If not, it’s time to rethink your twitter strategy.”
No, it’s time to rethink your life.