Help, help – they’re at it again! Them! The social media gurus, the digital numpties, the facebook freaks! The horrible cyber-hippies, with their hessian and their mung beans and their ridiculous belief that if they chant spurious data often enough, one day it might turn out to be true.
Well it isn’t and it won’t. Here’s a new example of social media snake-oil salesmanship, featuring a short fashion show by – ladies and gentlemen – the Emperor!
Have a look – note the lack of any tangible hows, or whens, or wheres and the apparent inability to distinguish between digital marketing and the (very small and practically valueless) subset of digital that is social media.
Frankly, this is dangerous voodoo nonsense and it makes me quite uncomfortable.