Better late than never. Trawling through my backlog of trade magazines, I came across an issue of Marketing from September 30. Almost a month old. I’d be a really crap journalist.
Luckily I’m not. And neither is Mark Ritson, who wrote this (to my mind) brilliant article. Mr Ritson is an ‘associate professor of marketing’ – whatever that is – and these are his thoughts on the parallel between what’s happening now with social media and what happened 10 years ago just prior to the dotcom bust. Here’s a flavour:
“If you believe the hype, Twitter is the future of media and marketing. John Borthwick, chief executive of web investor Betaworks, told the New York Times last week that Twitter ‘represents a next layer of innovation on the internet’ and that the investment was justified ‘because it represents a shift’. Ten years ago, I would have gulped, assumed I was missing something, and nodded my head at this.
“These days I am older, fatter and a good deal wiser, and I say (in fewer that 140 characters): bollocks to Twitter. And bollocks to it being worth a billion dollars.”
It’s nice to know that I’m not alone.
(Mind – a month is a long time in social media and Mr Ritson may already have changed his mind.)