I’m seriously anti-fluffy. I think there’s too much fluff in PR. Sadly, I think there are too many la-las as well. Thus, when I come across a trend-setting (or identifying) newsletter from an up-to-the-minute PR agency, my heart sinks and my stomach turns over. I know what it’s going to contain. Lots of laaaa, and Dysons full of fluff. “How great are we?” sort of stuff, with garish graphics and pictures of Charlotte, a junior account exec from their sTYleWerKs division, riding camels in an amusing manner. (Or is that just me?)
Anyway, much as it pains me, a shout out to Lexis PR for this. (Particularly for the Meatwater heads-up, which my regular readers – ho ho ho – will know sparked off a bit of a diatribe.)
Tentatively, because I’m not one to get all definite about anything, I think this might, actually, be quite good. No pictures of Charlotte riding camels, you see. I hope they can keep it going.
But – because nothing, here on Wordmonger Farm, is ever without its ‘but’.
“Dear Lexis,
Loving your website – but does it not take an absolute age to load? Is it, perhaps, slightly more clever than it needs to be? I hope this is seen as constructive criticism.
Also, in your lovely e-newsletter, just a small thing, you namecheck Bring Me The Horizon as being a beat combo who may achieve some popularity in the mainstream hit parade in 2010 and have a ‘new sound’. I’m seriously middle-aged and I know that Bring Me The Horizon have been around since 2004 and the sound, far from being new, is an evolution of that well-established and popular easy-listening genre, deathcore. Possibly not as cutting edge as you might be, here.
Good luck with it!
All the best
Jeremy”
thewordmonger 