Amazing what you find behind the metaphorical sofa of the internet. Despite the fact that I’m not a fan of social media, I liked this presentation, given in April this year at the Don’t Panic Guide to Social Media Event at The Barbican.
But, I’m afraid, it still doesn’t convince me that there’s much of a case for Tweeting Teams – which, surprisingly (for me anyway) a lot of companies, brands and organisations seem to think are a good use of time, effort and money – or for a focus on social media as a major platform of your communications/marketing strategy.
I’m going to re-visit this topic (Here! On the Blog That Nobody Reads!) – mostly because I can (that’s the beauty of blogging, no-one tells you to shut up – well, not yet, anyway) – but I’ll leave you with this thought. Why is it, when you get involved in any discussion about social media and how it can be ‘harnessed’ (which is the point at which, normally, I try and find the bar) you only ever hear (I am generalising, obviously) three names mentioned – Facebook, LinkedIn and Twitter?
I can only think of two reasons. One, the lack of general knowledge out there about social media is frightening and/or two, none of the other social media are of any worth (Bebo, Myspace, Audioboo, Ipadio, Brightkite, Maycontain etc etc). So, either we’re running before we can walk, or/and there’s nowhere for us to run to.
Enjoy the presentation.