I’ll post more about this later, because I’ve had a few more thoughts, but in the interim, for your delight and delectation, here’s a piece from Marketing Week, March 25 2009. Apologies for the delay in getting it up here.
This, for me, says it all. No – stop – don’t ignore social media, or chuck your digital strategy in the bin – but don’t – don’t – let it become an all-consuming obsession.
http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=64782&u=pg_dtl_art_news&m=pg_hdr_art
thewordmonger 