This was first posted in 2010. Starbucks are still global coffee shop of choice and divide opinion in much the same way as political allegiance, ‘leave or remain’ and the debate over whether Wonder Woman is really a feminist icon and, if she is, why does she go into battle wearing wedges? And yes, I know the answer, which is ‘because she can and because she wants to’. And who’s arguing with a god?
The Coca-Cola Company are still displaying the document that I found so praiseworthy and, revisiting it, I still find it so.
Two firsts in one week – Starbucks display best practice in reinventing themselves through employee and customer care (yes, I know, I had difficulty as well) and now this.
Yes, your eyes do not deceive you. It is a document entitled ‘Online Social Media Principles’ from The Coca-Cola Company, and it is – dear blog snorkellers mine – as near to a best practice social media policy as you can get.
OK, it’s not quite draconian enough for me – I’d like to see a list of cruel and unusual punishments for those found to be in breach of the policy, but – hey – you can’t have everything.
What I particularly like about it, however, is that it’s not all evangelical. It doesn’t start from the position that social media is the biggest thing since the Bible, and that it is going to transform the world as we know it and everything in it. It is sensible, and considered, and everything I would not necessarily have expected, rightly or wrongly, from Messrs Coca and Cola.
It also – beautifully – can be easily adapted and plagiarised. These guidelines could be applied to any business or organisation – go ahead, fill your boots. It’s also, as I’ve recommended on this blog before, something of an ’employee benefit’ – in that it advises employees on how to use social media in their personal lives as well as on company time. It demonstrates a duty of care – without ramming it down their throats.
Finally – another big thing of mine – it would sit very nicely in a crisis management plan, and provides a good basis on which to build the social media section of that plan.
It is genuinely brilliant. I’m lovin’ it.
(Oh – hold on……..)