Internal Communications – Solving The Sidewiki Issue

Oh dear. Much Fuss in the Wold. Google launches Sidewiki at the end of September and in reasonably short order – well, a matter of weeks – the blogosphere is givin’ it all that about how a) anyone can post anything about your website and b) your employees (if you’re a business) can get all disgruntled and post stuff about your website. Aaaagh – we’ll all be ruined!

 So, let’s get this straight. You’ve got a website and – for those people who’ve downloaded Sidewiki – they can now see visitor comments on your site, in a side bar. These comments are posted by both randomers visiting your site, and regulars, so they may – or indeed may not – be positive or negative or neutral. Those with Sidewiki can, obviously, post their own comments.

 And the hysterical rationale from those who’ve ‘embraced’ social media is that, of course, everyone who’s on social media will all get jiggy wid de Wiki and it’ll be the end of corporate web presences as we know it. Well, no. Bollocks.

 1)       In order to use Google’s lovely Sidewiki, you’ve got to download it. And in downloading it, you tacitly allow Google to track your internet usage. And you have to have the IQ of an Eccles Cake to do that

2)       Those people who do have the IQ of an Eccles Cake are, obviously, not people about whose opinion anyone actually gives a shit

3)       Those fine folk at Google have the final say on what’s posted on Sidewiki and they’re interested, obviously, in the thoughts of those people who’ve given them the most trade/traffic/personal information. The average (and most dangerous) Eccles Cake-head does not figure in the Googlisation of the world and thus their comments won’t get posted

4)       What are you doing anyway? Why are you worried about your employees (those who are Eccles Cakers anyway) posting to Sidewiki – they shouldn’t be able to do it from work anyway. And they should be dissuaded from doing it at home by a  binding contract that will see them skinned alive, rolled in salt and then parboiled should they decide to get all clever on your arse

5)       What are you doing anyway, Part 2. Why on earth should your website attract unpleasant Wikiness? Are you not the model of a business? With a luvverly corporate culture, and employees who believe in you and a demonstrable set of ethics and – hopefully – no instances of toxic waste and smothering children in your past? Of course you are and therefore – why should you be bothered?

6)       No company is wholly able to tick the point 5) box – get (and enforce) a Use of Social Media Policy, quick-smart, choppy-chop

 Oh – and please, please, can we stop panicking. How have we – perfectly sensible people – come to this?

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